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  "notes": "Uses a TV-shaped graphic to frame a quote from the CCO, juxtaposed against layoff statistics.",
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      "text": "Advertising is not relevant to Arconic's business; How many people's jobs could have been saved for what Arconic spent on this nonsense?; What does this campaign say about Dr. Kleinfeld's judgement?",
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      "text": "ARCONIC BUSINESS LAYOFFS: 2016 layoffs: 1,800 employees; 2015 layoffs: 1,240 employees; 2014 layoffs: 1,035 employees. 4,075 LAID OFF. HOW DOES THEIR FUTURE LOOK?",
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      "text": "Source: Arconic's YouTube page; adage.com/article/cmo-strategy/Arconic-reimagines-world-jetsons-campaign/306802/ Arconic Business Layoffs: planned layoffs to be completed by end of 2017. Source: 10-K",
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