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      "text": "We continue to be astounded by the discovery of new examples of the Company's waste that are brought to our attention",
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      "text": "We have little doubt that the next CEO of Arconic will also be astonished at the waste and will in short order rationalize tens of millions of dollars in unnecessary expenditures",
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      "text": "The Jetsons Ad Campaign: Despite missing targets and laying off thousands of employees, Dr. Kleinfeld initiated an elaborate marketing campaign, enlisting the director from 'The Fast and The Furious' to create an Arconic commercial in the form of a remake of the 1960's cartoon, The Jetsons.",
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      "text": "Lavish Corporate Headquarters: A point of contention for investors for years has been the reality that Alcoa (and now Arconic) is the only mid-sized industrial company based in NYC. Moreover, Arconic leases six floors at one of the most exclusive and expensive buildings, Lever House.",
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      "text": "Alcoa was a struggling mid-size industrial company and aluminum miner. Arconic is a mid-size manufacturing company providing components to large OEMs. Yet the Company spends on marketing and its image – while laying off thousands of workers – as if it were a high-end consumer products company",
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