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  "documentTitle": "Starbucks (SBUX)",
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  "authorName": "Pershing Square Capital Management",
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  "presentationDate": "2018-10-09 00:00:00",
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      "text": "Weakness in the afternoon daypart due to recent consumer shift away from Frappuccino and lack of food innovations; Afternoon has highest consumption of cold beverages and food, as well as the highest concentration of infrequent customers",
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      "text": "Increased competition at the high and low-end; Boutique coffee shops offer more premium options than Starbucks; McDonald's $2 small espresso-based drinks appeal to cost-conscious customers",
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