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  "docSlug": "93cbee808d66",
  "documentTitle": "Starbucks (SBUX)",
  "authorId": "01_Pershing_Square",
  "authorName": "Pershing Square Capital Management",
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  "sourceTypeSlug": "activist_investor",
  "sourceTypeLabel": "Activist investor",
  "presentationDate": "2018-10-09 00:00:00",
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  "slideType": "geographic_map",
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  "density": "dense",
  "nDataPoints": 8,
  "notes": "The map uses a color gradient to represent population density per store, with red indicating higher density (fewer stores per capita) and blue indicating lower density (more stores per capita).",
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      "kind": "callout",
      "text": "While Starbucks currently has more than 14,000 stores in the U.S., it is still relatively underpenetrated in the Midwest and South",
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      "text": "Population per Starbucks CO location: <20k, 20k-30k, 30k-40k, 40k-50k, 50k-75k, 75k-100k, 100k+",
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      "text": "Source: SBUX investor presentation, June 19, 2018.",
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      "text": "Incremental Penetration Opportunity in the U.S.",
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      "kind": "title",
      "text": "Population per Starbucks Company-Operated Stores",
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