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  "documentTitle": "Pershing Square Holdings Portfolio (multi-position) (PSH)",
  "authorId": "01_Pershing_Square",
  "authorName": "William Ackman",
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  "presentationDate": "2018-01-29 00:00:00",
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  "notes": "The chart highlights specific events (Pershing Square 13D, margin target raises, Kraft Heinz bid, CEO transition) and their correlation with share price movement.",
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      "kind": "callout",
      "text": "MDLZ’s share price including dividends has increased 17% from our average cost at announcement date to January 19, 2018",
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      "kind": "chart",
      "text": "MDLZ share price performance from 3/30/2015 to 1/19/2018",
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      "text": "share price: 17%",
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      "kind": "source-note",
      "text": "Note: The performance of MDLZ’s share price is provided for illustrative purposes only and is not an indication of future returns of the Pershing Square funds. *Average cost at announcement date.",
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      "kind": "title",
      "text": "MDLZ: Share Price Performance Since Inception",
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      "evidence": "The document highlights the performance of various portfolio companies.",
      "position": 1,
      "objective": "To show the progress of specific investments.",
      "structure": "The Old Way (Pain) -> The Moment of Change -> The New Way (Glory) -> The Measurable Delta",
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