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  "documentTitle": "Howard Hughes Corporation (HHC)",
  "authorId": "01_Pershing_Square",
  "authorName": "William Ackman",
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  "presentationDate": "2017-05-08 00:00:00",
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      "text": "The Irvine Ranch has followed these guiding principles for more than 50 years, beginning more than 10 years before Bren acquired the land",
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      "text": "1. Maintain land under a single owner (Bren bought out his partners so he had total control)\n2. Establish a master plan to guide land use and infrastructure decisions\n3. Create a planning group to guide the evolution and implementation of the master plan\n4. Continually reinvest in the land\n5. Continue the tradition of land stewardship, with an eye on the long-term view\n6. Contribute to the quality of the cities on The Irvine Ranch\n7. Make sound, realistic economic and political decisions",
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      "kind": "title",
      "text": "What Was His Approach to Land Development?",
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