{
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  "docSlug": "62936067f4f8",
  "documentTitle": "Pershing Square Holdings Portfolio (multi-position) (PSH)",
  "authorId": "01_Pershing_Square",
  "authorName": "William Ackman",
  "documentKindSlug": "activist-deck",
  "documentKindLabel": "Activist deck",
  "sourceTypeSlug": "activist_investor",
  "sourceTypeLabel": "Activist investor",
  "presentationDate": "2017-01-26 00:00:00",
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  "pageNumber": 21,
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  "slideType": "peer_benchmark",
  "function": "compare_peers",
  "density": "balanced",
  "nDataPoints": 9,
  "notes": "The chart highlights Mondelez in red, separated from the peer group by a dashed line.",
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  "metadataConfidence": 1,
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      "kind": "chart",
      "text": "Bar chart showing EBIT margins for Mondelez (15.4%) vs peers (ranging from 27.6% to 15.2%)",
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      "text": "EBIT Margin: 15.4%",
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      "kind": "source-note",
      "text": "Source: Analyst consensus estimates for calendar year 2016 per Capital IQ.",
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      "kind": "title",
      "text": "Margins Remain Well Below Best-in-Class Levels",
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      "kind": "title",
      "text": "CY 2016E Consensus EBIT Margin",
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      "matchId": "02e7832d-2ad6-4363-8513-c718b9ed712e",
      "evidence": "Benchmarking the subject company against a peer group to highlight a performance gap.",
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      "arcName": "Monroe's Motivated Sequence",
      "arcSlug": "monroes-sequence",
      "beatName": "Satisfaction",
      "beatSlug": "monroes-sequence-satisfaction",
      "evidence": "The document provides a comprehensive update on the fund's current portfolio, highlighting progress and positive returns.",
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      "confidence": 0.8,
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  "loops": [
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      "from": 20,
      "name": "Before After",
      "slug": "21-before-after",
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      "evidence": "The document presents a clear before-and-after comparison of Mondelēz International's margins.",
      "position": 0,
      "objective": "Highlight the progress made by Mondelēz International in boosting margins.",
      "structure": "The Old Way (Pain) -> The Moment of Change -> The New Way (Glory) -> The Measurable Delta",
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      "description": "Show the dramatic contrast between the old way and the new way through side-by-side comparison"
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