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  "authorName": "William Ackman",
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      "text": "High category margins: Low private-label penetration; Strong sales in highly profitable immediate consumption channels",
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      "text": "Secular winner in global packaged foods: Well-aligned with consumer trends of eating more frequent, smaller meals and convenience; \"Small treats\" significantly better positioned than processed meals and other center store products",
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      "text": "Strong global growth and scale: $1.2 trillion global market with historical growth of 6% per annum; Tremendous future growth opportunity in emerging markets; Category responds well to advertising and in-store merchandising",
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