{
  "docId": "019dd923-622c-750b-8b9b-b1168ab6bd8a",
  "docSlug": "ddfbb08119f4",
  "documentTitle": "Multiple holdings (Pershing Square portfolio)",
  "authorId": "01_Pershing_Square",
  "authorName": "Pershing Square",
  "documentKindSlug": "activist-deck",
  "documentKindLabel": "Activist deck",
  "sourceTypeSlug": "activist_investor",
  "sourceTypeLabel": "Activist investor",
  "presentationDate": "2016-04-26 00:00:00",
  "orientation": "landscape",
  "aspectRatio": 1.3333334,
  "pageNumber": 13,
  "pageCount": 82,
  "prevPage": 12,
  "nextPage": 14,
  "slideType": "key_messages",
  "function": "establish_context",
  "density": "sparse",
  "nDataPoints": 0,
  "notes": null,
  "elementsJson": [
    "headline_text",
    "callout_box",
    "logo_grid",
    "footnote"
  ],
  "metadataConfidence": 1,
  "imagePath": null,
  "slideHref": "/slides/019dd923-622c-750b-8b9b-b1168ab6bd8a/13",
  "deckHref": "/decks/019dd923-622c-750b-8b9b-b1168ab6bd8a",
  "deckJsonHref": "/decks/019dd923-622c-750b-8b9b-b1168ab6bd8a.json",
  "deckAnchorHref": "/decks/019dd923-622c-750b-8b9b-b1168ab6bd8a#slide-13",
  "components": [
    {
      "bbox": {
        "h": 0.08,
        "w": 0.92,
        "x": 0.07,
        "y": 0.18
      },
      "kind": "callout",
      "text": "Mondelez has the most attractive stable of sweet snack brands of any packaged food company",
      "attrs": null,
      "subkind": "primary",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "fe588007-2b99-4aad-b787-c01f73e7e115",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.45,
        "w": 0.85,
        "x": 0.1,
        "y": 0.38
      },
      "kind": "image",
      "text": "Logos of Oreo, Nabisco, Milka, Cadbury, Cadbury Dairy Milk, Trident, LU, and Jacobs",
      "attrs": null,
      "subkind": "logo-grid",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "54db3369-bb0a-4b8b-8bf4-b10bbdd8e612",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.05,
        "w": 0.45,
        "x": 0.06,
        "y": 0.92
      },
      "kind": "source-note",
      "text": "Source: Public filings. (1) Owned by the Coffee JV between Mondelez and D.E. Master Blenders.",
      "attrs": null,
      "subkind": null,
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "5990180d-3284-45ff-bbe9-03be6b0c3f19",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.04,
        "w": 0.79,
        "x": 0.04,
        "y": 0.08
      },
      "kind": "title",
      "text": "Mondelez: Fantastic Billion Dollar Brands",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "49445a7e-92aa-4c27-a2b9-2d306b194a73",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.04,
        "w": 0.92,
        "x": 0.07,
        "y": 0.31
      },
      "kind": "title",
      "text": "Mondelez Billion-Dollar Brands",
      "attrs": null,
      "subkind": "subtitle",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "9573606f-9048-4a9d-bb36-7644b0b823ba",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [
    {
      "name": "Audience Definition",
      "slug": "audience-definition",
      "agent": "Storyteller",
      "layer": "slide",
      "matchId": "b667babd-d776-4cab-9b9a-82d619873cbc",
      "evidence": "Mondelez has the most attractive stable of sweet snack brands of any packaged food company",
      "confidence": 0.7
    },
    {
      "name": "Core Message Extraction",
      "slug": "core-message-extraction",
      "agent": "Architect",
      "layer": "slide",
      "matchId": "14438e65-4bde-4c9e-b90f-ae41d00b39f6",
      "evidence": "Mondelez: Fantastic Billion Dollar Brands",
      "confidence": 0.7
    }
  ],
  "frameworks": [],
  "arcBeats": [],
  "loops": [],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}