{
  "docId": "019dd923-622c-750b-8b9b-9e6bdedc5eed",
  "docSlug": "f39479b88775",
  "documentTitle": "Herbalife, Ltd. (HLF)",
  "authorId": "01_Pershing_Square",
  "authorName": "William Ackman",
  "documentKindSlug": "activist-deck",
  "documentKindLabel": "Activist deck",
  "sourceTypeSlug": "activist_investor",
  "sourceTypeLabel": "Activist investor",
  "presentationDate": "2015-08-01 00:00:00",
  "orientation": "landscape",
  "aspectRatio": 1.3333334,
  "pageNumber": 53,
  "pageCount": 63,
  "prevPage": 52,
  "nextPage": 54,
  "slideType": "expose_contradiction",
  "function": "expose_contradiction",
  "density": "dense",
  "nDataPoints": 8,
  "notes": "The slide uses a green callout box to present data extracted from 10K filings, contrasting the company's public reporting with the context of mass-rally promotion.",
  "elementsJson": [
    "headline_text",
    "callout_box",
    "paragraph",
    "footnote"
  ],
  "metadataConfidence": 0.95,
  "imagePath": null,
  "slideHref": "/slides/019dd923-622c-750b-8b9b-9e6bdedc5eed/53",
  "deckHref": "/decks/019dd923-622c-750b-8b9b-9e6bdedc5eed",
  "deckJsonHref": "/decks/019dd923-622c-750b-8b9b-9e6bdedc5eed.json",
  "deckAnchorHref": "/decks/019dd923-622c-750b-8b9b-9e6bdedc5eed#slide-53",
  "components": [
    {
      "bbox": {
        "h": 0.08,
        "w": 0.9,
        "x": 0.05,
        "y": 0.18
      },
      "kind": "callout",
      "text": "Extravaganzas: As it does in the U.S. and as NuSkin has done in China, Herbalife holds large-scale motivational rallies in China.",
      "attrs": null,
      "subkind": "primary",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "9a423d3e-4abe-4d40-a873-78121c27dd79",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.45,
        "w": 0.9,
        "x": 0.05,
        "y": 0.32
      },
      "kind": "paragraph",
      "text": "From Herbalife 10Ks: 2013: In April the region hosted its annual China Extraordinary Tour (Honors) with approximately 8,600 attendees. In July, a Healthy & Activity Tour was held in five cities with a total of approximately 7,500 attendees. In October, the region hosted an Anniversary Rally with approximately 11,200 attendees. 2012: In April 2012, the region hosted its annual China Extraordinary Tour (Honors) with approximately 12,800 attendees. During the fourth quarter China held an Anniversary Rally in Xiamen with approximately 13,400 attendees. 2011: In September 2011, the region hosted their Anniversary Rally in Qingdao, Shandong with over 10,100 attendees. 2010: In October 2010, the region hosted a 5 year anniversary rally with approximately 12,000 attendees.",
      "attrs": null,
      "subkind": "paragraph",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "4eea648d-42ab-465c-9245-3b6dab7abebd",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": null,
      "kind": "quote",
      "text": "“Let’s See How NuSkin Weaves a Lie”: “At the scene, the reporter found that there were gathered nearly 20,000 people from Taiyuan, Shijiazhuang, Tianjin, and other places. Lights were flashing and speakers were thundering. The conference has several programs including Elite Reward and On-Site Interview. People who were commended went on the stage one by one and shouted loudly to lead audiences to chant slogans. Nearly 20,000 people audiences beat the toy palms in their hands. The atmosphere was heated.” — China People’s Daily (1/15/14)",
      "attrs": null,
      "subkind": null,
      "toolName": "Authority citation",
      "toolSlug": "authority-citation",
      "confidence": null,
      "componentId": "019dd953-64d0-7099-9cc8-0b44a1af83e4",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.1,
        "w": 0.9,
        "x": 0.05,
        "y": 0.85
      },
      "kind": "source-note",
      "text": "Source: Herbalife 10Ks; see also China People's Daily (1/15/14): “Let's See How NuSkin Weaves a Lie”: “At the scene, the reporter found that there were gathered nearly 20,000 people from Taiyuan, Shijiazhuang, Tianjin, and other places...",
      "attrs": null,
      "subkind": null,
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "66d60475-7539-4ae7-bd02-b8892fdc4aa2",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.05,
        "w": 0.6,
        "x": 0.05,
        "y": 0.08
      },
      "kind": "title",
      "text": "Herbalife in China – Promotion through Mass Rallies",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "c4c46bdb-f3b9-41ba-b12c-67a1334b5693",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [],
  "frameworks": [],
  "arcBeats": [
    {
      "to": 56,
      "from": 41,
      "beatId": "49150e85-4b25-48fd-902f-9f73f49a4c91",
      "arcName": "Overcoming the Monster",
      "arcSlug": "overcoming-monster",
      "beatName": "The Victory",
      "beatSlug": "overcoming-monster-the-victory",
      "evidence": "The presentation concludes with a call for action, highlighting the need for regulators to take action against Herbalife's allegedly illegal practices.",
      "position": 3,
      "confidence": 0.8,
      "parentBeatName": "Turn",
      "parentBeatSlug": "turn"
    }
  ],
  "loops": [
    {
      "to": 55,
      "from": 52,
      "name": "Cost Of Inaction",
      "slug": "27-cost-of-inaction",
      "bestFor": "Urgent budget requests, compliance, risk mitigation",
      "matchId": "e38a8d2f-e987-42d4-bd2a-53b65a76b0a3",
      "evidence": "The presentation emphasizes the need for regulators to take action against Herbalife.",
      "position": 1,
      "objective": "To highlight the consequences of not taking action against Herbalife's allegedly illegal practices",
      "structure": "The Status Quo -> The Hidden Costs Accumulating -> The Future State of Inaction -> The Tipping Point",
      "confidence": 0.7,
      "description": "Quantify what happens if the audience does nothing"
    }
  ],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}