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  "documentTitle": "The Procter & Gamble Company (PG)",
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  "authorName": "William Ackman",
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  "presentationDate": "2013-05-08 00:00:00",
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      "text": "We believe P&G should earn a 24% EBIT margin – a substantial increase in profitability from its current EBIT margin of ~19%",
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      "text": "Gross Margin: 49.6% -> 51.5%; Advertising: (16.5)% -> (16.5)%; Core SG&A: (14.4)% -> (11.0)%; EBIT Margin: 18.8% -> 24.0%",
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