{
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  "docSlug": "650ed2b9854a",
  "documentTitle": "The Procter & Gamble Company (PG)",
  "authorId": "01_Pershing_Square",
  "authorName": "William Ackman",
  "documentKindSlug": "conference-presentation",
  "documentKindLabel": "Conference presentation",
  "sourceTypeSlug": "activist_investor",
  "sourceTypeLabel": "Activist investor",
  "presentationDate": "2013-05-08 00:00:00",
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  "pageNumber": 18,
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  "slideType": "peer_benchmark",
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  "density": "dense",
  "nDataPoints": 24,
  "notes": "The slide highlights that peers with lower emerging market exposure and weaker brand/category positioning are still achieving 4-7% growth, contrasting with P&G's 3% growth.",
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      "kind": "callout",
      "text": "Many peer companies with lower emerging markets exposure, weaker brands and/or less advantaged categories are achieving 4% - 7% organic growth rates",
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      "kind": "metric",
      "text": "CY'12 Organic Sales Growth: 3%",
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      "kind": "source-note",
      "text": "Note: Emerging markets mix is based on Wall Street research and company reports.",
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      "kind": "table",
      "text": "Peer comparison table showing Emerging Markets Mix, Brand Strength, Advantaged Categories, and CY'12 Organic Sales Growth for 8 companies.",
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      "kind": "title",
      "text": "Comparison of Peer Company Growth Rates",
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      "evidence": "The slide uses a table to compare P&G against peers to highlight a performance gap.",
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      "arcName": "The Consultant's Gambit",
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      "beatName": "Evidence & Proof",
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      "evidence": "The presentation provides data and benchmarks to support its claims",
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      "name": "The Reveal",
      "slug": "05-the-reveal",
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