{
  "docId": "019dd923-622c-750b-8b9b-7b0c6b27c958",
  "docSlug": "650ed2b9854a",
  "documentTitle": "The Procter & Gamble Company (PG)",
  "authorId": "01_Pershing_Square",
  "authorName": "William Ackman",
  "documentKindSlug": "conference-presentation",
  "documentKindLabel": "Conference presentation",
  "sourceTypeSlug": "activist_investor",
  "sourceTypeLabel": "Activist investor",
  "presentationDate": "2013-05-08 00:00:00",
  "orientation": "landscape",
  "aspectRatio": 1.2941177,
  "pageNumber": 12,
  "pageCount": 45,
  "prevPage": 11,
  "nextPage": 13,
  "slideType": "section_divider",
  "function": "transition",
  "density": "sparse",
  "nDataPoints": 0,
  "notes": null,
  "elementsJson": [
    "callout_box"
  ],
  "metadataConfidence": 1,
  "imagePath": null,
  "slideHref": "/slides/019dd923-622c-750b-8b9b-7b0c6b27c958/12",
  "deckHref": "/decks/019dd923-622c-750b-8b9b-7b0c6b27c958",
  "deckJsonHref": "/decks/019dd923-622c-750b-8b9b-7b0c6b27c958.json",
  "deckAnchorHref": "/decks/019dd923-622c-750b-8b9b-7b0c6b27c958#slide-12",
  "components": [
    {
      "bbox": null,
      "kind": "callout",
      "text": "Under-Earning Relative to Earnings Power",
      "attrs": null,
      "subkind": null,
      "toolName": "Visual emphasis",
      "toolSlug": "visual-emphasis",
      "confidence": null,
      "componentId": "019dd953-0934-771a-b7ab-c5f265904c34",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.112,
        "w": 0.472,
        "x": 0.264,
        "y": 0.428
      },
      "kind": "title",
      "text": "Under-Earning Relative to Earnings Power",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "eec866ce-7df2-45d2-beb0-fb6e3231bd36",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [],
  "frameworks": [],
  "arcBeats": [
    {
      "to": 13,
      "from": 6,
      "beatId": "558cc67b-f6f4-4dd8-a4c5-dc5e501fa23b",
      "arcName": "The Consultant's Gambit",
      "arcSlug": "consultants-gambit",
      "beatName": "Problem & Complication",
      "beatSlug": "consultants-gambit-problem-complication",
      "evidence": "The presentation identifies P&G's under-earning and potential for growth",
      "position": 1,
      "confidence": 0.8,
      "parentBeatName": "Complication",
      "parentBeatSlug": "complication"
    }
  ],
  "loops": [
    {
      "to": 13,
      "from": 6,
      "name": "Pattern Hunter",
      "slug": "02-pattern-hunter",
      "bestFor": "Time-pressed audiences, building consensus, when data is strong",
      "matchId": "3df4ff25-5003-4250-8d32-56b81c4ecab2",
      "evidence": "The presentation sets up a clear problem statement and supporting data",
      "position": 0,
      "objective": "Identify the pattern of P&G's under-earning",
      "structure": "Evidence A -> Evidence B -> Evidence C -> Pattern/Conclusion",
      "confidence": 0.7,
      "description": "Group multiple pieces of evidence that together point to a pattern or conclusion"
    }
  ],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}