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  "docSlug": "886ebab3088d",
  "documentTitle": "Herbalife, Ltd. (HLF)",
  "authorId": "01_Pershing_Square",
  "authorName": "William Ackman",
  "documentKindSlug": "activist-deck",
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  "presentationDate": "2012-12-20 00:00:00",
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  "notes": "Uses a contrast-pairs framework to debunk the company's narrative.",
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  "components": [
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      "text": "It's all about the business opportunity",
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      "text": "HLF View: Products are extraordinary, fair price, well-known, research-focused, scientists employed. Reality: Commodities, inflated price, de minimis advertising, immaterial R&D, PhDs used for credibility.",
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      "kind": "title",
      "text": "Herbalife is Not a Product Company",
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