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  "documentTitle": "Herbalife, Ltd. (HLF)",
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  "authorName": "William Ackman",
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  "presentationDate": "2012-12-20 00:00:00",
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  "notes": "The slide uses a quote to frame the company's scientific efforts as a strategic attempt to manufacture legitimacy.",
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      "text": "Confidence of our distributors is paramount... We are going through a whole process of making sure that every single thing that we do inside this company has deeper and further substantiation...",
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      "text": "\"Confidence of our distributors is paramount. It is absolutely the number one thing... We are going through a whole process of making sure that every single thing that we do inside this company has deeper and further substantiation for the distributors, for the web, for anybody in the science industry, anybody in the health community, to make sure that they understand what this company is all about and what we’re doing. This is a company that’s out there at the University of Mississippi, University of Bonn, the University of California at Los Angeles, UCLA. We’re involved in research, development of products, we have our own research facility now in our offices in Southern California. We have doctors dedicated – this nutrition advisory board that’s unlike any other company in our field. We meet with experts on a global basis to review, to study, to understand, to build confidence and substantiation in our products on a global basis.\" — Michael Johnson, Herbalife CEO, 12/16/08",
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      "text": "To Inspire Confidence and Create an Aura of Legitimacy",
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