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  "docId": "019dd923-622c-750b-8b9b-74abb4a757e7",
  "docSlug": "886ebab3088d",
  "documentTitle": "Herbalife, Ltd. (HLF)",
  "authorId": "01_Pershing_Square",
  "authorName": "William Ackman",
  "documentKindSlug": "activist-deck",
  "documentKindLabel": "Activist deck",
  "sourceTypeSlug": "activist_investor",
  "sourceTypeLabel": "Activist investor",
  "presentationDate": "2012-12-20 00:00:00",
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  "pageNumber": 25,
  "pageCount": 334,
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  "slideType": "expose_contradiction",
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  "notes": "The slide uses visual evidence (photos) to support a textual contradiction between standard CPG behavior and the company's stated purpose.",
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      "kind": "callout",
      "text": "We generally do not target promotions or advertising at any particular product or brand. Our significant promotions are generally aimed at generating increased levels of recruiting and retention of distributors.",
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      "kind": "image",
      "text": "Collage of Herbalife branding on buildings, trains, sports jerseys, and magazines.",
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      "kind": "quote",
      "text": "“We generally do not target promotions or advertising at any particular product or brand. Our significant promotions are generally aimed at generating increased levels of recruiting and retention of distributors.” – Herbalife Annual Report 2005",
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      "kind": "quote",
      "text": "“We generally do not target promotions or advertising at any particular product or brand. Our significant promotions are generally aimed at generating increased levels of recruiting and retention of distributors.” — Herbalife Annual Report 2005",
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      "kind": "source-note",
      "text": "Source: Herbalife Investor Presentation (11-16-2011); Herbalife website.",
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      "kind": "title",
      "text": "Surprisingly for a CPG Company, Herbalife Advertises and Promotes its Corporate Name and Logo, But Not its Products",
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      "evidence": "The document builds a logical argument against Herbalife's practices.",
      "position": 0,
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