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  "documentTitle": "Herbalife, Ltd. (HLF)",
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  "authorName": "William Ackman",
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      "text": "Herbalife targets Latinos, African-Americans, ethnic minorities, the young, and stay-at-home moms – focusing on those in financial need",
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      "text": "Further Opportunities for Growth – Market Segmentation: Continue to focus on metro areas, Expand into Gen H market, Target additional ethnic markets, Support African-American initiative",
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      "text": "The lucrative earnings emphasized in promotional messages depend on reaching a high position in the pyramid, but new participants lack requisite information on the realistic odds of obtaining such a position. — Peter J. Vander Nat & William W. Keep, Marketing Fraud: An Approach for Differentiating Multilevel Marketing from Pyramid Schemes",
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      "text": "Indicia of Pyramids: Herbalife Targets People of Similar Profile",
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