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  "documentTitle": "Herbalife, Ltd. (HLF)",
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  "authorName": "William Ackman",
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  "notes": "Used by an activist to frame the company's business model as relying on emotional manipulation rather than sustainable business fundamentals.",
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      "text": "Michael sets the tone for not only the Company, but, more importantly, for independent distributors, that there is room at the top, that this is an aspirational business, and he paints that picture with kind of dreamy type of goals.",
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      "text": "--CFO Rich Goudis\nHerbalife Ltd. Investor Day at NYSE\n12/16/2008",
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