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      "text": "“more money than he could have imagined” – “anybody can do it”",
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      "text": "In Koscot, 86 F.T.C. at 1136-37, the FTC found (¶ 68):",
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      "text": "Koscot: Offering “virtually unlimited potential to earn large sums of money in a relatively short time . . . [in] the charged atmosphere of an old-fashioned revival meeting, except that the god was Mammon.”",
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      "text": "High-pressure, emotional sales techniques, emphasizing lifestyle, achieving one’s dreams and rapid success are often used.",
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      "text": "“Distributorship sales were generally accomplished by high-pressure sales methods applied at golden opportunity meetings and on golden opportunity tours (GO-Tours). The opportunity meetings were carefully contrived and scripted to create a highly-charged emotional atmosphere in which prospects were persuaded that Koscot offered a fantastic opportunity to ‘achieve financial success beyond [their] greatest expectations’ (CX 11, p. 1). Koscot was presented as an opportunity for ‘ordinary men and women’ to earn from $5,000 to $20,000 a month (CX 15, p. 13; CX 11, p. 5; CPF 70, 76, 82). Scripts were generally followed, but even the exaggerated figures that they contained would sometimes be further exaggerated by overly enthusiastic distributors (CPF 71-72).” — In Koscot, 86 F.T.C. at 1136-37",
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