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  "documentTitle": "Herbalife, Ltd. (HLF)",
  "authorId": "01_Pershing_Square",
  "authorName": "William Ackman",
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  "presentationDate": "2012-12-20 00:00:00",
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  "pageNumber": 209,
  "pageCount": 334,
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  "slideType": "before_after",
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  "notes": "Uses a 'Before/After' framework to expose the manipulative nature of the company's marketing testimonials.",
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      "text": "After Herbalife",
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      "text": "In that first month we were able to save our home... Thanks to the income opportunity... Within a year... Herbalife is the key... If I can do it, anybody can.",
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      "text": "I had to seek hospital treatment... I felt like I was in a dark sea... With 500,000 in debt... I had my back against the wall.",
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      "text": "Actual Herbalife Testimonials – The Formula:",
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      "text": "\"In that first month we were able to save our home. Herbalife saved us from bankruptcy.\" — Herbalife Today",
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      "kind": "source-note",
      "text": "Source: Herbalife Today for 1997-2004 (as many editions as could be found through online research).",
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      "text": "Exaggerated Earnings Claims",
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