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  "documentTitle": "Herbalife, Ltd. (HLF)",
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  "authorName": "William Ackman",
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  "presentationDate": "2012-12-20 00:00:00",
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      "kind": "callout",
      "text": "Formula 1: the only ~$2bn brand nobody's ever heard of",
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      "text": "Global Retail Sales by Brand ($ in billions)",
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      "text": "Global Retail Sales: $1.8bn",
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      "text": "(1) Non-Herbalife brand sales based on 2011 estimates. Source: Sanford Bernstein and Euromonitor. (2) Source: Herbalife 2011 10-K notes...",
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      "text": "Herbalife's Top-Selling Product: Formula 1",
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