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  "documentTitle": "Herbalife, Ltd. (HLF)",
  "authorId": "01_Pershing_Square",
  "authorName": "William Ackman",
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  "presentationDate": "2012-12-20 00:00:00",
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  "notes": "The chart uses a waterfall-style logic to show the buildup from SRP less discount to adjusted SRP.",
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      "kind": "callout",
      "text": "Distributors must re-sell here to capture the 25% Retail Profit",
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      "text": "SRP: 107%",
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      "kind": "title",
      "text": "In Order to Realize their Full Markup, Distributors Must Pass the Surcharge through to Retail Customers",
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