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  "documentTitle": "J.C. Penney Company, Inc. (JCP)",
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  "authorName": "William Ackman",
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      "text": "Founded in 1902, JCP has grown into one of the largest retailers in America\n$17.3bn of sales in 2011\n1,103 stores nationwide, 2/3rds of sqft is “on-mall”\n$1.5bn revenue internet business\nWide-assortment of apparel, accessory, and home merchandise\nAffordable price points, average price per item is ~$14\nUndergoing complete transformation under new management",
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