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  "documentTitle": "J.C. Penney Company, Inc. (JCP)",
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  "authorName": "William Ackman",
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  "presentationDate": "2012-05-16 00:00:00",
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  "notes": "The chart uses a grouped bar format to compare annual EBIT (dark blue) against a constant cost opportunity (green) across four years.",
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      "kind": "callout",
      "text": "The $900mm cost opportunity is ~120% of 2011 EBIT",
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      "text": "The Magnitude of the Cost Opportunity is Large",
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