{
  "docId": "019dd923-622c-750b-8b9b-6ef5b0d488b8",
  "docSlug": "b900606b2182",
  "documentTitle": "J.C. Penney Company, Inc. (JCP)",
  "authorId": "01_Pershing_Square",
  "authorName": "William Ackman",
  "documentKindSlug": "conference-presentation",
  "documentKindLabel": "Conference presentation",
  "sourceTypeSlug": "activist_investor",
  "sourceTypeLabel": "Activist investor",
  "presentationDate": "2012-05-16 00:00:00",
  "orientation": "portrait",
  "aspectRatio": 0.77272725,
  "pageNumber": 34,
  "pageCount": 64,
  "prevPage": 33,
  "nextPage": 35,
  "slideType": "propose_solution",
  "function": "present_solution",
  "density": "overcrowded",
  "nDataPoints": 3,
  "notes": "The slide uses a 2x2 layout to contrast the new model's operational details and advantages with visual examples of existing and planned store designs.",
  "elementsJson": [
    "headline_text",
    "bullet_list",
    "photo",
    "callout_box"
  ],
  "metadataConfidence": 1,
  "imagePath": null,
  "slideHref": "/slides/019dd923-622c-750b-8b9b-6ef5b0d488b8/34",
  "deckHref": "/decks/019dd923-622c-750b-8b9b-6ef5b0d488b8",
  "deckJsonHref": "/decks/019dd923-622c-750b-8b9b-6ef5b0d488b8.json",
  "deckAnchorHref": "/decks/019dd923-622c-750b-8b9b-6ef5b0d488b8#slide-34",
  "components": [
    {
      "bbox": null,
      "kind": "callout",
      "text": "Monthly build-out cadence creates constant \"newness\"",
      "attrs": null,
      "subkind": null,
      "toolName": "Visual emphasis",
      "toolSlug": "visual-emphasis",
      "confidence": null,
      "componentId": "019dd953-25b7-709e-b8d5-d19f3519c225",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.3,
        "w": 0.4,
        "x": 0.52,
        "y": 0.6
      },
      "kind": "image",
      "text": "Render of new shop-within-a-shop concept",
      "attrs": null,
      "subkind": "illustration",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "e380c5df-9e0e-4f29-9fcf-18c22f4eb574",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.3,
        "w": 0.4,
        "x": 0.08,
        "y": 0.6
      },
      "kind": "image",
      "text": "Sephora store interior",
      "attrs": null,
      "subkind": "photo",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "efee3d02-3365-4ab3-ac9f-6c76a05d74ca",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.2,
        "w": 0.4,
        "x": 0.08,
        "y": 0.295
      },
      "kind": "list",
      "text": "Reduce clutter; more product on walls, less on the floor. Build 100 brand focused “shops within a shop”. Introduce 10 shops in 2012, starting in August. 2 to 3 shops/month through end of 2015",
      "attrs": null,
      "subkind": "bullet",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "21193d63-096f-4320-ae3c-ae561143f2e7",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.15,
        "w": 0.4,
        "x": 0.52,
        "y": 0.295
      },
      "kind": "list",
      "text": "Improved shopping experience. Brands are competing to have their own shop – vendors will help fund construction. Monthly build-out cadence creates constant “newness”",
      "attrs": null,
      "subkind": "bullet",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "8cb1cf91-ed10-4dbf-9cb8-9d7d826a85d5",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.02,
        "w": 0.3,
        "x": 0.07,
        "y": 0.925
      },
      "kind": "source-note",
      "text": "Source: Company Data (Analyst Day Presentation, January 25th, 2012)",
      "attrs": null,
      "subkind": null,
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "b6daafb6-a9d1-4f91-addb-3d2fd6c44e34",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.04,
        "w": 0.3,
        "x": 0.08,
        "y": 0.13
      },
      "kind": "title",
      "text": "Presentation & Place -",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "bce57122-3d63-42ff-a690-b5558d28f66f",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [],
  "frameworks": [],
  "arcBeats": [
    {
      "to": 50,
      "from": 28,
      "beatId": "41118055-ffae-4372-95b9-fe0ceb260b9c",
      "arcName": "Problem-Agitate-Solution",
      "arcSlug": "problem-agitate-solution",
      "beatName": "Solution",
      "beatSlug": "problem-agitate-solution-solution-provide-relief",
      "evidence": "The document presents a detailed plan for J.C. Penney's turnaround",
      "position": 2,
      "confidence": 0.9,
      "parentBeatName": "Resolution",
      "parentBeatSlug": "resolution"
    }
  ],
  "loops": [],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}