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  "documentTitle": "J.C. Penney Company, Inc. (JCP)",
  "authorId": "01_Pershing_Square",
  "authorName": "William Ackman",
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  "sourceTypeSlug": "activist_investor",
  "sourceTypeLabel": "Activist investor",
  "presentationDate": "2012-05-16 00:00:00",
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      "kind": "callout",
      "text": "The company has made a lot of mistakes:",
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      "kind": "callout",
      "text": "Culture of complacency",
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      "kind": "list",
      "text": "Commodity product\nNo price integrity\nTired brand image\nCluttered stores bulging with inventory\nBloated cost structure",
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      "kind": "title",
      "text": "Why Have The Competitors Been Winning?",
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