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  "documentTitle": "McDonald's Corporation (MCD)",
  "authorId": "01_Pershing_Square",
  "authorName": "William Ackman",
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  "presentationDate": "2005-11-15 00:00:00",
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  "notes": "This slide serves as an introductory context setting for the activist campaign.",
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      "text": "Management has taken our Proposal seriously – our Proposal was presented to McDonald’s Board of Directors",
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      "text": "Pershing Square logo",
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      "text": "Pershing commends McDonald’s management for its strong operational execution over the past two years\nPershing appreciates the willingness and openness of McDonald’s management to discuss the Proposal\nManagement has taken our Proposal seriously – our Proposal was presented to McDonald’s Board of Directors",
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      "text": "Pershing had a follow-up meeting with McDonald’s management on October 31 when the Company communicated its response to our Proposal",
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      "text": "On September 22nd, Pershing Square Capital Management (“Pershing”) presented a proposal for increasing shareholder value (“the Proposal”) to McDonald’s management",
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      "text": "Pershing's Involvement with McDonald's",
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