{
  "docId": "019dd923-622c-750b-8b9b-2147ff221cca",
  "docSlug": "bb5ffbd460bf",
  "documentTitle": "Borders Group, Inc. (BGP)",
  "authorId": "01_Pershing_Square",
  "authorName": "William Ackman",
  "documentKindSlug": "conference-presentation",
  "documentKindLabel": "Conference presentation",
  "sourceTypeSlug": "activist_investor",
  "sourceTypeLabel": "Activist investor",
  "presentationDate": "2006-11-09 00:00:00",
  "orientation": "portrait",
  "aspectRatio": 0.77272725,
  "pageNumber": 14,
  "pageCount": 53,
  "prevPage": 13,
  "nextPage": 15,
  "slideType": "before_after",
  "function": "analyze_data",
  "density": "dense",
  "nDataPoints": 10,
  "notes": "The slide uses a before-after comparison to debunk the 'Amazon risk' narrative by showing that superstores grew alongside Amazon.",
  "elementsJson": [
    "headline_text",
    "callout_box",
    "paragraph",
    "pie_chart",
    "pie_chart",
    "footnote"
  ],
  "metadataConfidence": 1,
  "imagePath": null,
  "slideHref": "/slides/019dd923-622c-750b-8b9b-2147ff221cca/14",
  "deckHref": "/decks/019dd923-622c-750b-8b9b-2147ff221cca",
  "deckJsonHref": "/decks/019dd923-622c-750b-8b9b-2147ff221cca.json",
  "deckAnchorHref": "/decks/019dd923-622c-750b-8b9b-2147ff221cca#slide-14",
  "components": [
    {
      "bbox": {
        "h": 0.08,
        "w": 0.88,
        "x": 0.06,
        "y": 0.215
      },
      "kind": "callout",
      "text": "Superstores have increased share in tandem with Amazon by focusing on selection and quality of experience",
      "attrs": null,
      "subkind": "primary",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "2001b63c-fd23-4882-8caf-471666f7f850",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.35,
        "w": 0.4,
        "x": 0.55,
        "y": 0.48
      },
      "kind": "chart",
      "text": "U.S. Consumer Book Industry 2005",
      "attrs": null,
      "subkind": "pie",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "22086b4a-ce09-40f8-9180-8b2fd7061415",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.35,
        "w": 0.4,
        "x": 0.05,
        "y": 0.48
      },
      "kind": "chart",
      "text": "U.S. Consumer Book Industry 1993",
      "attrs": null,
      "subkind": "pie",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "dd9af8e8-7f4b-4ad7-b93a-d35063832be7",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": null,
      "kind": "metric",
      "text": "market share: 27%",
      "attrs": null,
      "subkind": "primary",
      "toolName": "Quantification",
      "toolSlug": "quantification",
      "confidence": null,
      "componentId": "019dd953-2b60-76ec-b4ad-c17ee09c4d0e",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.06,
        "w": 0.88,
        "x": 0.06,
        "y": 0.345
      },
      "kind": "paragraph",
      "text": "Losers have been Independents, Mall stores, Mass Merchants and Book Clubs with limited selection",
      "attrs": null,
      "subkind": "paragraph",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "f5e0f20b-c759-4708-a042-33954f6d3bc4",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.03,
        "w": 0.3,
        "x": 0.04,
        "y": 0.95
      },
      "kind": "source-note",
      "text": "Source: Borders Group management presentation.",
      "attrs": null,
      "subkind": null,
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "42a4d766-8e3a-46cc-99b9-0a355a9945d3",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.05,
        "w": 0.3,
        "x": 0.04,
        "y": 0.08
      },
      "kind": "title",
      "text": "Amazon Risk?",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "b9a5569c-daf2-42df-91dc-eb42bc95d026",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [],
  "frameworks": [
    {
      "name": "before-after-framing",
      "slug": null,
      "matchId": "c01c50e6-5dbc-4215-9e6b-e7dbb2ebc129",
      "evidence": "Compares 1993 and 2005 market share data to illustrate a trend.",
      "confidence": 1
    }
  ],
  "arcBeats": [
    {
      "to": 16,
      "from": 14,
      "beatId": "3667b883-0d23-4c4f-9286-ff11c8a738d5",
      "arcName": "Problem-Agitate-Solution",
      "arcSlug": "problem-agitate-solution",
      "beatName": "Agitate",
      "beatSlug": "problem-agitate-solution-agitate-make-it-worse",
      "evidence": "The presentation agitates the problem by highlighting the impact of money-losing businesses on financial performance",
      "position": 1,
      "confidence": 0.8,
      "parentBeatName": "Development",
      "parentBeatSlug": "development"
    }
  ],
  "loops": [
    {
      "to": 16,
      "from": 14,
      "name": "Before After",
      "slug": "21-before-after",
      "bestFor": "Product demos, process improvements, ROI justification",
      "matchId": "99306f98-0196-47c2-a119-537cb0bca5d5",
      "evidence": "The presentation uses a before-after loop to illustrate the impact of Superstores on Borders' financial performance",
      "position": 0,
      "objective": "Show how Superstores have increased share in tandem with Amazon",
      "structure": "The Old Way (Pain) -> The Moment of Change -> The New Way (Glory) -> The Measurable Delta",
      "confidence": 0.7,
      "description": "Show the dramatic contrast between the old way and the new way through side-by-side comparison"
    }
  ],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}