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  "notes": "Includes a citation to a DOI for the Amazon review distribution study.",
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      "text": "Review data for subscribed businesses on Trustpilot follow in many cases an _I shape, meaning that over 80% of reviews are 5-stars and there is no meaningful pattern of reviews sorting below the 5-star threshold.",
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      "text": "Figure 1. The Distribution of Product Reviews on Amazon",
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      "text": "THE REPORT AND ALL STATEMENTS CONTAINED HEREIN ARE THE OPINIONS OF GRIZZLY RESEARCH...",
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      "text": "The Trustpilot Mafia scheme is known among many businesses. The following Reddit post provides another good summary of the scheme:",
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      "text": "This shape implies that well-liked products have a majority of 5-star reviews, and the lowest amount of 2- and 3-star ratings. 1- and 4-star ratings are more common than 2- or 3-star ratings due to polarization about the product.",
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      "text": "In Trustpilot's data, for brands with tens or even hundreds of thousands of reviews, we rarely find this pattern sufficiently clearly exemplified. Review data for subscribed businesses on Trustpilot follow in many cases an _I shape, meaning that over 80% of reviews are 5-stars and there is no meaningful pattern of reviews sorting below the 5-star threshold.",
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      "text": "The “Trustpilot Mafia” – How the Extortion Model Destroys Trustpilot’s Value Proposition",
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      "text": "Widespread Evidence of the Trustpilot Mafia Scheme in Online Forums",
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