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  "documentTitle": "Archer Aviation Inc (ACHR)",
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      "text": "Midnight, if it even reaches production, will ultimately fall short on performance metrics, and when benchmarked against its domestic competitor Joby S4, it will be too expensive and too noisy to realistically compete.",
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      "text": "It will be some time before the conclusion on production and operating costs of these eVTOL aircraft can be quantitatively compared with rigor. For now, quantitative analysis must do, and a conclusion therein is quite clear. Archer Midnight is likely to be far more expensive than its competitor, Joby S4. Joby has disclosed expected production costs of approximately $1.3 million per aircraft while Archer has signed offers to sell Midnight at approximately $5 million per aircraft, it already leaves a lot more room for Joby S4 to be cheaper.",
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      "text": "This is likely to translate into greater market share for Joby, or potentially even a monopoly in the U.S. market given time. Particularly when combined with other advantages the Joby S4 has over the Archer Midnight. Joby could change their business model and start selling their aircraft as direct competition with Archer, but even if they did not and maintain an OEM and operator model, there is little rationale for an air carrier to choose Midnight. They would risk being outcompeted by Joby's aircraft in being cheaper to produce, yet more capable, and probably accompanied with higher levels of social acceptance due lower noise profiles.",
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      "text": "Midnight, if it even reaches production, will ultimately fall short on performance metrics, and when benchmarked against its domestic competitor Joby S4, it will be too expensive and too noisy to realistically compete. And even if a niche buyer were willing to pay a premium for novelty, they will be stuck with an overly noisy aircraft, completely unsuited to the AAM role, and underperforms its peers across all important performance metrics such as range, endurance and speed. On the contrary, there is yet to be evidence of any technical aspect where Archer Midnight is a superior aircraft.",
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      "text": "Archer Aviation, The Nikola of the Skies",
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