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  "documentTitle": "Playtika Holding Corp. (PLTK)",
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  "sourceTypeLabel": "Short seller",
  "presentationDate": "2022-02-03 00:00:00",
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  "notes": "Includes a specific case study of the Reworks Oy acquisition and a user review as evidence of monetization-driven churn.",
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      "text": "Acquired on August 31, 2021, the Company entered into a Share Sale and Purchase Agreement (“SPA”) pursuant to which the Company acquired 80% of all issued and registered shares and issued and registered options (“Share Capital”) of Reworks Oy...",
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      "text": "Playtika indirectly puts a lot of pressure on and gives incentives to the studio to monetize their game very aggressively this is immediately noticeable in the player reviews, all saying that the game is very addictive but at a certain point, it is not possible to keep unlocking new designs and progressing without spending a lot of money, making the game \"boring\" for most users very fast.",
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      "text": "THE REPORT AND ALL STATEMENTS CONTAINED HEREIN ARE THE OPINIONS OF GRIZZLY RESEARCH, AND ARE NOT STATEMENTS OF FACT...",
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      "text": "User review of Redecor",
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      "kind": "paragraph",
      "text": "Even though the company is trying to shift to “casual games” and diversifying its games portfolio through recent acquisitions, they are applying a similar scheme of aggressive monetization and user experience destruction to every of their newly acquired/launched games.",
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      "kind": "paragraph",
      "text": "Translation: “I have been playing this game for a while and was rating it 5/5 at the beginning but it became really unfair for those who do not want to pay... Too big of a difference in gifts between those who pay for the season pass and the others...",
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      "kind": "quote",
      "text": "\"I have been playing this game for a while and was rating it 5/5 at the beginning but it became really unfair for those who do not want to pay... Too big of a difference in gifts between those who pay for the season pass and the others (before that, we still had a bonus at each level, then it went down to 1 bonus every 3 levels and now 1 bonus every 6 levels...) Moreover, XP points aren't calculated based on the ranking anymore, it's lame\" — Salomé Destal (Google Play Review)",
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      "text": "Source: Google Play",
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      "text": "Source: Company filings",
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      "kind": "title",
      "text": "PLTK’s Roll Up Strategy Is A Lot Less Attractive Than It Seems On The Surface, Even In Good Times",
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