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  "documentTitle": "Twist Bioscience (TWST)",
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      "text": "Twist’s only disruption was wrecking the entire industry’s economics and devastating its cash flow in the process, like a suicide bomber blowing off its own limbs.",
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      "text": "4. Twist’s prices are so “insane” that it is essentially giving its product away... 5. Every competitor we interviewed expressed disbelief and skepticism... 6. With rampant discounting now the norm, Twist’s only disruption was wrecking the entire industry’s economics...",
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      "text": "\"they dug themselves in a hole by pushing low cost as their primary value proposition,\" — Key competitor. \"never understood it\" and \"Twist hadn’t invented a better mousetrap...anyone that had deep technical knowledge in the space was kind of like, how are you doing that? It didn’t compute.\" — Competitors. \"very predatory\" — Ex-Twist executive. \"selling below the cost of their product\" and \"too much value out of the market for it to be profitable for anybody.\" — Ex-employee. \"once you displace pricing and that badly, it’s impossible to lift it again\"; \"I don’t think they’ve ever going to recover from that.\" — Ex-employee.",
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