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  "documentTitle": "Twist Bioscience (TWST)",
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  "presentationDate": "2022-11-15 00:00:00",
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  "notes": "The slide uses direct quotes from a former competitor employee to frame Twist's strategy as low-quality/low-cost vs. the industry standard of quality-focused value propositions.",
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      "text": "Twist’s NGS business model is to slash prices on panels and upsell a library prep kit that they’re a reseller for",
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      "text": "A former employee now at a key competitor provided the same color – that Twist leads with price “right off the bat” vs. competitors who incorporate quality into their value proposition. He indicated that in their largest segment - NGS – Twist’s business model is to slash prices on NGS panels and upsell a library prep kit that they’re merely a reseller for: “they’re going for a cost win versus a quality one right off the bat”; “they sell them on a lower-costing hybrid capture panel than they’re used to getting from IDT, Agilent, or Roche.”",
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      "text": "Twist’s NGS business model is to slash prices on panels and upsell a library prep kit that they’re a reseller for “Their NGS business is they find a targeted sequencing customer, and then they sell them on a lower-costing hybrid capture panel than they’re used to getting from IDT, Agilent, or Roche and hopefully, add on to that by selling them library prep. Therefore, getting a lot more money than just the hybrid capture probes, but once those probes are in, they get sent to headquarters and then get shipped directly to the customer after going through manufacturing and QC.” – Former employee now at a key competitor",
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      "text": "Twist leads with price “right off the bat” vs. competitor’s who incorporate quality into their value proposition. “They’re going for a cost win versus a quality one right off the bat. IDT’s pitch is more quality, a little bit more expensive, and is able to compete with Twist. There are customers that won’t sacrifice quality over cost because what they’re doing is extremely important in the syn-bio space and extremely well-funded in the academic market.” –Former employee now at a key competitor",
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      "text": "“They’re going for a cost win versus a quality one right off the bat. IDT’s pitch is more quality, a little bit more expensive, and is able to compete with Twist. There are customers that won’t sacrifice quality over cost because what they’re doing is extremely important in the syn-bio space and extremely well-funded in the academic market.” — Former employee now at a key competitor",
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      "text": "Source: Scorpion Capital consultation calls with experts",
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