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  "documentTitle": "Ginkgo Bioworks (DNA)",
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  "notes": "Uses a comparative narrative to undermine the credibility of the company's leadership and mission statements.",
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      "text": "A recent interview with Ginkgo’s CEO reminded us of performance art by his Siamese synthetic biology twin from Zymergen, right before it self-detonated.",
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      "text": "Ginkgo was founded in 2009 by MIT alums. It is a “synthetic biology” company, though we think of it less as a company than a series of pithy and slick taglines masquerading as one - “Biology by design,” for example.",
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      "text": "The enduring, seductive tagline that has raised billions is that we “program cells as easily as we can program computers.” A recent interview with Ginkgo’s CEO reminded us of performance art by his Siamese synthetic biology twin from Zymergen, right before it self-detonated.",
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      "text": "The “Letter from our Founders” appears to be written by a 10-year old, opening with “Biology is special” and becoming more trite and grandiose as it dribbles down the bib. We recall how WeWork’s S-1 began: “Our mission is to elevate the world’s consciousness.”",
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