{ "docId": "019dd923-622c-750b-8b9a-101b5bfde4b8", "docSlug": "a70fecd99534", "documentTitle": "Berkeley Lights (BLI)", "authorId": "58_Scorpion_Capital", "authorName": "Scorpion Capital", "documentKindSlug": "research-note", "documentKindLabel": "Research note", "sourceTypeSlug": "short_seller", "sourceTypeLabel": "Short seller", "presentationDate": "2021-09-15 00:00:00", "orientation": "landscape", "aspectRatio": 1.2941177, "pageNumber": 89, "pageCount": 158, "prevPage": 88, "nextPage": 90, "slideType": "villain_critique", "function": "expose_contradiction", "density": "overcrowded", "nDataPoints": 0, "notes": "The slide uses a 'villain_critique' structure to systematically dismantle the target company's value proposition using primary source expert testimony.", "elementsJson": [ "headline_text", "bullet_list", "quote_block", "footnote" ], "metadataConfidence": 1, "imagePath": null, "slideHref": "/slides/019dd923-622c-750b-8b9a-101b5bfde4b8/89", "deckHref": "/decks/019dd923-622c-750b-8b9a-101b5bfde4b8", "deckJsonHref": "/decks/019dd923-622c-750b-8b9a-101b5bfde4b8.json", "deckAnchorHref": "/decks/019dd923-622c-750b-8b9a-101b5bfde4b8#slide-89", "components": [ { "bbox": null, "kind": "callout", "text": "BLI's claim that the machine speeds up cell line development is false – key part of the value proposition; BLI claims 5 days but 3 months in reality", "attrs": null, "subkind": null, "toolName": "Visual emphasis", "toolSlug": "visual-emphasis", "confidence": null, "componentId": "019dd953-2042-70a9-a1aa-f9837ca7d95d", "frameworkName": null, "frameworkSlug": null }, { "bbox": { "h": 0.03, "w": 0.85, "x": 0.08, "y": 0.51 }, "kind": "list", "text": "Limited value proposition; doesn't work well for more complex molecules", "attrs": null, "subkind": "bullet", "toolName": null, "toolSlug": null, "confidence": null, "componentId": "223a1f93-51f2-4b78-87f8-5fe17755121e", "frameworkName": null, "frameworkSlug": null }, { "bbox": { "h": 0.03, "w": 0.85, "x": 0.08, "y": 0.38 }, "kind": "list", "text": "No time savings from using the machine", "attrs": null, "subkind": "bullet", "toolName": null, "toolSlug": null, "confidence": null, "componentId": "2b0fe4cb-b0bd-411d-a349-47ae6c6a23ca", "frameworkName": null, "frameworkSlug": null }, { "bbox": { "h": 0.03, "w": 0.85, "x": 0.08, "y": 0.66 }, "kind": "list", "text": "Instrument is extremely difficult to optimize and use; needs dedicated staff and customer tweaking", "attrs": null, "subkind": "bullet", "toolName": null, "toolSlug": null, "confidence": null, "componentId": "5cb8c47d-573c-400e-90cd-02d87c748446", "frameworkName": null, "frameworkSlug": null }, { "bbox": { "h": 0.05, "w": 0.85, "x": 0.08, "y": 0.22 }, "kind": "list", "text": "BLI's claim that the machine speeds up cell line development is false – key part of the value proposition; BLI claims 5 days but 3 months in reality", "attrs": null, "subkind": "bullet", "toolName": null, "toolSlug": null, "confidence": null, "componentId": "a1e9898a-f903-4a35-88c0-a07a441120cf", "frameworkName": null, "frameworkSlug": null }, { "bbox": { "h": 0.08, "w": 0.85, "x": 0.08, "y": 0.41 }, "kind": "quote", "text": "Q: They say there's a time savings - you said there really isn't one? A: It's the same amount. I can be a little bit faster, but we're talking about days, not weeks.", "attrs": null, "subkind": "testimonial", "toolName": null, "toolSlug": null, "confidence": null, "componentId": "15df4c04-0afe-49c0-8543-1781cbe79c38", "frameworkName": null, "frameworkSlug": null }, { "bbox": { "h": 0.1, "w": 0.85, "x": 0.08, "y": 0.54 }, "kind": "quote", "text": "If you're doing something more exotic... those types of things, that's got to be done in my mind internally with the experts. That's where development on the Beacon needs to improve... I think that's where the value proposition is limited, to me.", "attrs": null, "subkind": "testimonial", "toolName": null, "toolSlug": null, "confidence": null, "componentId": "471ff6e4-9d52-433b-b95c-df235e4c380f", "frameworkName": null, "frameworkSlug": null }, { "bbox": { "h": 0.15, "w": 0.85, "x": 0.08, "y": 0.69 }, "kind": "quote", "text": "It is not a plug-and-play instrument... You do need a dedicated staff to continually optimize and work with it... it's not just something you wheel in there, and you have an intern doing a couple of projects.", "attrs": null, "subkind": "testimonial", "toolName": null, "toolSlug": null, "confidence": null, "componentId": "843384dc-2b39-417e-9b6b-9802cb65c924", "frameworkName": null, "frameworkSlug": null }, { "bbox": { "h": 0.1, "w": 0.85, "x": 0.08, "y": 0.27 }, "kind": "quote", "text": "One thing where I find that the Berkeley Lights story is a little bit of stretch is truly the time savings. We never used it as being able to do cell line development in five days... The fastest I've ever been able to go... is just under three months' time.", "attrs": null, "subkind": "testimonial", "toolName": null, "toolSlug": null, "confidence": null, "componentId": "f3f2ce2e-e3c1-4a88-9a47-536bf02cad0e", "frameworkName": null, "frameworkSlug": null }, { "bbox": null, "kind": "quote", "text": "\"One thing where I find that the Berkeley Lights story is a little bit of stretch is truly the time savings. We never used it as being able to do cell line development in five days, which I think they do use as one of the selling points. It's five days for that particular step of cell line development. The fastest I've ever been able to go from start to finish with the Beacon and without the Beacon is just under three months' time.\" — Gilead scientist", "attrs": null, "subkind": null, "toolName": "Authority citation", "toolSlug": "authority-citation", "confidence": null, "componentId": "019dd953-2042-70a9-a1aa-fc3f9656f99b", "frameworkName": null, "frameworkSlug": null }, { "bbox": { "h": 0.03, "w": 0.3, "x": 0.05, "y": 0.95 }, "kind": "source-note", "text": "Source: Scorpion Capital consultation calls with experts", "attrs": null, "subkind": null, "toolName": null, "toolSlug": null, "confidence": null, "componentId": "264397b3-6b23-4c42-9124-6874d3887640", "frameworkName": null, "frameworkSlug": null }, { "bbox": { "h": 0.15, "w": 0.9, "x": 0.05, "y": 0.05 }, "kind": "title", "text": "GILEAD scientist (cont'd): Value proposition is limited, the key parts of which are false and/or misleading; no time savings in cell development; doesn't work well for more complex molecules; extremely difficult to optimize and use; needs dedicated staff, tweaking, workarounds.", "attrs": null, "subkind": "headline", "toolName": null, "toolSlug": null, "confidence": null, "componentId": "acc8fe4f-ce37-46f4-bcba-3436f7d349b5", "frameworkName": null, "frameworkSlug": null } ], "metrics": [], "tools": [], "frameworks": [], "arcBeats": [ { "to": 150, "from": 42, "beatId": "172d6e2f-be3f-4802-92e5-e7e412ccdabe", "arcName": "Overcoming the Monster", "arcSlug": "overcoming-monster", "beatName": "Testimonials from Customers and Former Employees", "beatSlug": null, "evidence": "The document presents testimonials from customers and former employees, providing first-hand accounts of the challenges and limitations of Berkeley Lights' product.", "position": 2, "confidence": 0.8, "parentBeatName": null, "parentBeatSlug": null } ], "loops": [], "imagePathAlt": null, "thumbSrc": null, "thumbSrcAlt": null, "locked": true }