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      "text": "Novartis cell and gene therapy (cont’d): Views the machine as a “failed purchase” and would have sent it back if they could; has no value proposition versus traditional flow cytometers that are a fraction of the price and have lower operating costs, can run more assays, and have higher throughput and better data.",
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      "text": "Novartis views the machine as a failed purchase that didn’t shorten their development timelines; would have sent the machine back if they could",
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      "text": "Machine has no value proposition versus traditional flow cytometers that are a fraction of the price and have lower operating costs, can run more assays, and have higher throughput and better data",
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      "text": "A: “Initially, the plan was to develop a very specific assay that'll shorten the release time... We never achieved it.” Q: “So, it's basically a failed purchase.” A: “Yes.” Q: “Would you have retuned the machine if you could have?” A: “If I had spent my own money, I would have, yes.” Q: “You would have sent it back if you could get the money back?” A: “Yes.”",
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      "text": "Q: “How would you compare this machine to a FACS or a cell-sorting machine? ... This is $2 million.” A: “The closest comparison ... is the flow cytometer. ... The running cost for this machine is much, much higher ... this Berkeley Lights machine doesn't really pay out.”",
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      "text": "“So, that was the intent. We never achieved it.” — Novartis expert; “So, it's basically a failed purchase.” “Yes.” — Novartis expert; “You would have sent it back if you could get the money back?” “Yes.” — Novartis expert; “The running cost for this machine is much, much higher... With that kind of throughput, this Berkeley Lights machine doesn't really pay out.” — Novartis expert",
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