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      "text": "BLI instrument has so many problems that Amgen staff strongly resist using it; have to be occasionally forced to do so; machine is mind-numbingly difficult to use and error-prone, scaring even tech-savvy scientists at the company; error-handling protocol alone is 4 pages; “very hard” to develop a new process with the device.",
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      "text": "Machine is mind-numbingly complex and error-prone, scaring even tech-savvy scientists from using it “The user has to understand, I'm loading the cells. What type of cells am I loading? What type of force or magnitude of the deamination process do I need to use for the right type of cells? What type of chip preparations do I need to know? And then, further down the line, what tilt of the angle should I keep the cells that I loaded on the chip? Having all these details put together and fully understood by a person that uses the instrument—and I just gave you the very first step that someone needs to have a good understanding—for some people, they're like, Oh my god, this is way too complex. I cannot pick up all of this very quickly. There are some people that are technology-savvy and will spend a couple of weeks to understand it very well and go for it, and then make errors for the first month.”",
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      "text": "Amgen employees and biologists strongly resist using BLI’s machine; have to be forced to do so. A: “A standard full-time employee at Amgen that is asked with the idea of using Berkeley Lights for a process that he has done for 10 years, there is a very strong hesitation. I can say that with 100% confidence. It depends on who you ask and at what level that particular person is. If you ask a biologist that is going to run a process, there is very strong hesitation. I remember when I began developing several processes, and I was working both with chemists and biologists, they're kind of like, ah, we'll use Berkeley Lights another time. Another time. There's very, very strong hesitation because it is complex. I can tell you that for a fact.” Q: “That's why the biologists at Amgen are hesitant to use it - they just don't want to bother with it?” A: “Unless they are required to use the instrument. Unless there's the right person that you can identify. But, in general, at the level of the scientists that will be running the processes, there is quite a bit of hesitation.”",
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      "text": "Various challenges in getting users at Amgen interested in BLI, such as a long protocol with four pages dedicated to potential machine errors; “very hard” to develop a process with the instrument “However, there is a full protocol that has been developed with all the pros and cons. The protocol is two pages, and then it has an additional four pages for error addressing or challenge addressing because I mentioned at the very beginning, there are several points that you have to know the tricks for this complex instrument...it's very hard to put together a process in this novel instrumentation fully integrated in a protocol. So, this is the main challenge for new people to be interested in this instrument to use it.”",
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      "text": "Amgen employee #1 (cont’d): BLI instrument has so many problems that Amgen staff strongly resist using it; have to be occasionally forced to do so; machine is mind-numbingly difficult to use and error-prone, scaring even tech-savvy scientists at the company; error-handling protocol alone is 4 pages; “very hard” to develop a new process with the device.",
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      "text": "“A standard full-time employee at Amgen that is asked with the idea of using Berkeley Lights for a process that he has done for 10 years, there is a very strong hesitation. I can say that with 100% confidence... There's very, very strong hesitation because it is complex. I can tell you that for a fact.” — Amgen employee #1",
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