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      "text": "Large BLI customers are unhappy and not referenceable; level of dissatisfaction is an outlier relative to other vendors they use; customers generally rate BLI’s system at 2 on a scale of 1 to 5.",
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      "text": "Instrument gives incorrect signals; \"confounded the algorithm\"; numerous problems with mysterious causes; every run has something crop up. Value proposition is limited; no time savings in cell development; doesn't work well for more complex molecules; extremely difficult to optimize and use; needs dedicated staff, tweaking, workarounds. Cell line development is a commodity and better for most customers to outsource at a fraction of the cost of buying a BLI instrument. Extremely small TAM; a handful of the largest contract drug manufacturers don't need more than 1-2 machines each; \"limited market\" with competing technologies about to take share; not much growth potential; annual user meeting gets almost no people.",
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      "text": "Slams BLI's instrument based on feedback from large pharma/biotech users: \"old,\" completely outdated,\" \"not very user friendly,\" \"prone to errors,\" \"cumbersome,\" and states AI and machine learning claims are bogus. Large BLI customers are unhappy and not referenceable; level of dissatisfaction is an outlier relative to other vendors they use; customers generally rate BLI's system at 2 on a scale of 1 to 5. BLI has no traction in the industry; striking out; doesn't seem to be winning much new RFP's; not even involved in many RFP's IQVIA sees; no buzz or disruptive impact. Large BLI customers have passed on buying more machines or selected other vendors; have had no particular success with the instrument. We warn our customers away from BLI's instrument and caution them to first do their own due diligence and speak to references.",
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      "text": "IQVIA executive (cont'd)",
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      "text": "GILEAD scientist, who has 5 years of experience with the instrument at previous employers, has declined to recommend a purchase at Gilead: instrument often fails; standard assays that \"just flat out didn't work; key parts of value proposition are misleading and/or false; extremely small TAM; suggests BLI pipeline has dwindled in last 4-6 months.",
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