{ "docId": "019dd923-622c-750b-8b9a-101b5bfde4b8", "docSlug": "a70fecd99534", "documentTitle": "Berkeley Lights (BLI)", "authorId": "58_Scorpion_Capital", "authorName": "Scorpion Capital", "documentKindSlug": "research-note", "documentKindLabel": "Research note", "sourceTypeSlug": "short_seller", "sourceTypeLabel": "Short seller", "presentationDate": "2021-09-15 00:00:00", "orientation": "landscape", "aspectRatio": 1.2941177, "pageNumber": 153, "pageCount": 158, "prevPage": 152, "nextPage": 154, "slideType": "testimonial", "function": "diagnose_problem", "density": "dense", "nDataPoints": 0, "notes": "The slide uses direct quotes from former employees to validate the thesis that the product is difficult to use.", "elementsJson": [ "headline_text", "paragraph", "quote_block" ], "metadataConfidence": 1, "imagePath": null, "slideHref": "/slides/019dd923-622c-750b-8b9a-101b5bfde4b8/153", "deckHref": "/decks/019dd923-622c-750b-8b9a-101b5bfde4b8", "deckJsonHref": "/decks/019dd923-622c-750b-8b9a-101b5bfde4b8.json", "deckAnchorHref": "/decks/019dd923-622c-750b-8b9a-101b5bfde4b8#slide-153", "components": [ { "bbox": null, "kind": "callout", "text": "With Berkeley Lights, there's no such an ecosystem. Almost always, you work on something custom.", "attrs": null, "subkind": null, "toolName": "Visual emphasis", "toolSlug": "visual-emphasis", "confidence": null, "componentId": "019dd953-2042-70a9-a1b0-6274da8a64c7", "frameworkName": null, "frameworkSlug": null }, { "bbox": { "h": 0.25, "w": 0.9, "x": 0.05, "y": 0.12 }, "kind": "paragraph", "text": "A recurring theme of interviews with ex-employees – corroborating identical color from customers – is that the instrument is too difficult and time-consuming to be use: the complexity level is over the top; \"peculiarities\" of an unfamiliar platform where nothing is available off the shelf; and the resulting challenges in developing new assays. One ex-employee pointed to the lack of a vendor ecosystem around the Beacon, which meant that customers \"almost always\" had to do custom work versus using off the shelf products as with conventional flow cytometers. We quote two former BLI executives and a former scientist below.", "attrs": null, "subkind": "paragraph", "toolName": null, "toolSlug": null, "confidence": null, "componentId": "15037412-1d04-47ef-b157-dd3adacb25a4", "frameworkName": null, "frameworkSlug": null }, { "bbox": { "h": 0.2, "w": 0.9, "x": 0.05, "y": 0.4 }, "kind": "quote", "text": "Difficult and time-consuming to use; not off-the-shelf; \"peculiarities\" unconventional and inconvenient; everything is custom due to lack of an ecosystem. \"The important thing is that they are little peculiarities in the Berkeley Lights platform that make it very different to develop assays... With Berkeley Lights, there's no such ecosystem. Almost always, you work on something custom.\"", "attrs": null, "subkind": "testimonial", "toolName": null, "toolSlug": null, "confidence": null, "componentId": "47bf5c11-3e76-4a6d-a7a8-e313749061d3", "frameworkName": null, "frameworkSlug": null }, { "bbox": { "h": 0.1, "w": 0.9, "x": 0.05, "y": 0.65 }, "kind": "quote", "text": "\"Complex\" and difficult to develop new assays on. \"Instead of moving toward a simpler, more flexible platform, it seemed like the platform was remaining quite complex and more difficult to develop new assays on.\"", "attrs": null, "subkind": "testimonial", "toolName": null, "toolSlug": null, "confidence": null, "componentId": "87081bba-b94c-4362-8d99-2356076de585", "frameworkName": null, "frameworkSlug": null }, { "bbox": { "h": 0.15, "w": 0.9, "x": 0.05, "y": 0.78 }, "kind": "quote", "text": "Complexity is over the top; not dummy proof; fully train users may be unrealistic. \"These are very complicated devices; they're not dummy-proof. The thing is so complicated, and this is the thing—you can have the perfect user, but how long do you have to train somebody, so they know every in and out, every problem, every issue?\"", "attrs": null, "subkind": "testimonial", "toolName": null, "toolSlug": null, "confidence": null, "componentId": "b5257506-81c9-4110-8db9-f8d23c7d10b9", "frameworkName": null, "frameworkSlug": null }, { "bbox": null, "kind": "quote", "text": "\"The important thing is that they are little peculiarities in the Berkeley Lights platform that make it very different to develop assays, to run the tests that people are very familiar with utilizing convenient legacy technology... With Berkeley Lights, there's no such an ecosystem. Almost always, you work on something custom.\" — Former BLI executive; \"Instead of moving toward a simpler, more flexible platform, it seemed like the platform was remaining quite complex and more difficult to develop new assays on.\" — Former BLI scientist; \"These are very complicated devices; they're not dummy-proof. The thing is so complicated, and this is the thing—you can have the perfect user, but how long do you have to train somebody, so they know every in and out, every problem, every issue?\" — Another former BLI executive", "attrs": null, "subkind": null, "toolName": "Authority citation", "toolSlug": "authority-citation", "confidence": null, "componentId": "019dd953-2042-70a9-a1b0-65d1b7c0e765", "frameworkName": null, "frameworkSlug": null }, { "bbox": { "h": 0.03, "w": 0.3, "x": 0.05, "y": 0.95 }, "kind": "source-note", "text": "Source: Scorpion Capital consultation calls with experts", "attrs": null, "subkind": null, "toolName": null, "toolSlug": null, "confidence": null, "componentId": "c82f98bd-29ea-4099-8496-1fc7a8c9425f", "frameworkName": null, "frameworkSlug": null }, { "bbox": { "h": 0.05, "w": 0.9, "x": 0.05, "y": 0.05 }, "kind": "title", "text": "Part 2) Former BLI employees/executives: Instrument is too difficult and time-consuming to be usable", "attrs": null, "subkind": "headline", "toolName": null, "toolSlug": null, "confidence": null, "componentId": "c16b766f-9587-4ccc-8fde-172df3d69374", "frameworkName": null, "frameworkSlug": null } ], "metrics": [], "tools": [], "frameworks": [], "arcBeats": [], "loops": [], "imagePathAlt": null, "thumbSrc": null, "thumbSrcAlt": null, "locked": true }