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      "text": "Ex-employees indicated the instrument is wildly overpriced at $2MM and that BLI needs to slash pricing by 50-80%.",
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      "text": "Ex-employees indicated the instrument is wildly overpriced at $2MM and that BLI needs to slash pricing by 50-80%. An ex-executive called the pricing “ridiculous,” “stupid,” “nuts,” “so ludicrous,” and a reason it’s “having a tough go.”",
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      "text": "Former executive calls the pricing “ridiculous,” “stupid,” “nuts,” “so ludicrous” and a reason it’s “having a tough go”",
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      "text": "Installed base is negligible because the cost is $2MM; price vs. value doesn’t work when alternative exist",
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      "text": "Price needs to drop 50-80% to have a shot",
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      "text": "Price needs to drop 75-80%",
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      "text": "\"The $2 million pricing per machine is ridiculous. I think it's stupid...Their pricing is almost like shooting themselves in the foot.. pricing seems so ludicrous to me for what that market needs and wants. $2 million...I think that's nuts...It's having a tough go given its pricing point and its complexity.\" —Former BLI executive; \"The rice is a big problem for customer adoption. Price was a big one for the Beacon and for the Lightning. The price point was always a pain point.\" —Former BLI scientist; \"They only have 50 instruments or so in their installed base - that's because it's $2-million. You need to make a huge case for someone, especially with a science background, to spend $2-million; those are like atomic force microscopes or something, which are extremely expensive ones, where the information that you get through them cannot just be done any other way. Here, there are alternatives. The price, along with the value, is not exactly where customers go bonkers.\" —Former BLI senior scientist; \"Yes. Realistically, they won't do it,\" —Former BLI senior scientist; \"My belief is that a palatable price point is somewhere around $400 to $500,000.\" —Another former BLI executive",
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      "text": "Part 2) Former BLI employees/executives: Instrument is wildly overpriced",
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