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      "kind": "callout",
      "text": "Do not think of it as a box that you push a button and something happens; that's not what it is... And I think that's the rub. It's not an easy-to-use technology.",
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      "text": "BLI not as appealing to regular Gingko staff who just need to get things done. 'If you're somebody who's on a deadline and needs to get the bottom line... should we use it or not? That, I think, is the challenge.'",
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      "text": "Difficult to use; not usable by typical pharma/biotech companies; requires hacking and specialized resources. A: 'I think it's a machine that requires highly skilled operators... it's not an easy-to-use technology.'",
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      "text": "The executive demurred and exhibited concerns when we asked if he would personally invest in BLI. 'I wouldn't not consider it... I think initially; we expected things to move faster.'",
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      "text": "I think it's a machine that requires highly skilled operators, and to develop new things on the machine requires a very specialized skillset. So, if you want to buy this thing and just have it do XYZ... As far as is it onerous to use, etc. ? We hire technology development specialists who are all about specialized technology. So, their perception might be different—oh, I need to write a bunch of code to actually pull out the data in a way that I can see? No problem. I have to hack the machine a little bit to do something new? Sure, let's do that. Those are the types of people we have. — Gingko Bioworks Executive #1",
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      "text": "GINGKO BIOWORKS executive #1 states the instrument is difficult to use and not usable by typical pharma/biotech companies; not as appealing to regular Gingko staff either; executive hesitated and exhibited concerns when we asked if he would personally invest in BLI.",
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