{ "docId": "019dd923-622c-750b-8b9a-101b5bfde4b8", "docSlug": "a70fecd99534", "documentTitle": "Berkeley Lights (BLI)", "authorId": "58_Scorpion_Capital", "authorName": "Scorpion Capital", "documentKindSlug": "research-note", "documentKindLabel": "Research note", "sourceTypeSlug": "short_seller", "sourceTypeLabel": "Short seller", "presentationDate": "2021-09-15 00:00:00", "orientation": "landscape", "aspectRatio": 1.2941177, "pageNumber": 115, "pageCount": 158, "prevPage": 114, "nextPage": 116, "slideType": "testimonial", "function": "expose_gap", "density": "dense", "nDataPoints": 1, "notes": "The slide uses highlighted text to emphasize key pain points regarding time-to-value and customer frustration.", "elementsJson": [ "headline_text", "paragraph", "quote_block", "footnote" ], "metadataConfidence": 1, "imagePath": null, "slideHref": "/slides/019dd923-622c-750b-8b9a-101b5bfde4b8/115", "deckHref": "/decks/019dd923-622c-750b-8b9a-101b5bfde4b8", "deckJsonHref": "/decks/019dd923-622c-750b-8b9a-101b5bfde4b8.json", "deckAnchorHref": "/decks/019dd923-622c-750b-8b9a-101b5bfde4b8#slide-115", "components": [ { "bbox": null, "kind": "callout", "text": "Machine only works for extremely limited, one-off use cases for certain customers willing to spend years tinkering with it; took expert 2 years and countless tries to get an assay working; few will get utility out of it", "attrs": null, "subkind": null, "toolName": "Visual emphasis", "toolSlug": "visual-emphasis", "confidence": null, "componentId": "019dd953-2042-70a9-a1ad-a2c51d9afb3b", "frameworkName": null, "frameworkSlug": null }, { "bbox": { "h": 0.12, "w": 0.9, "x": 0.05, "y": 0.12 }, "kind": "paragraph", "text": "Extremely niche instrument; can take a year to get data out of it; customers get frustrated and want to send it back; took this expert – who helped develop the technology – 2 years and countless tries to get an assay working; few users will get any utility out of it; have to be willing to tinker with it for years.", "attrs": null, "subkind": "paragraph", "toolName": null, "toolSlug": null, "confidence": null, "componentId": "a8496433-0a65-43f2-bf0d-5202b2c64dfe", "frameworkName": null, "frameworkSlug": null }, { "bbox": { "h": 0.18, "w": 0.87, "x": 0.08, "y": 0.34 }, "kind": "quote", "text": "My perception is that the general feeling is it's great when it works... But it might take us a year to get there... that level of frustration that people feel when they first get it... I can certainly understand why there would be customers who would send it back", "attrs": null, "subkind": "testimonial", "toolName": null, "toolSlug": null, "confidence": null, "componentId": "14388dfd-ee10-4594-8d84-77abbf2debd3", "frameworkName": null, "frameworkSlug": null }, { "bbox": { "h": 0.18, "w": 0.87, "x": 0.08, "y": 0.6 }, "kind": "quote", "text": "Machine only works for extremely limited, one-off use cases... You've got your one very specific thing that you spent a few years perfecting... it took us two years to get there. It's two years, and I've lost track of the number of times we've done the experiment.", "attrs": null, "subkind": "testimonial", "toolName": null, "toolSlug": null, "confidence": null, "componentId": "1a4d42c1-1ebf-4dc1-a64f-65291bafe475", "frameworkName": null, "frameworkSlug": null }, { "bbox": null, "kind": "quote", "text": "My perception is that the general feeling is it's great when it works. You can really use it to generate some very unique data. It's essentially in our hands. We use it to generate data we can't generate any other way. But it might take us a year to get there, which is not something that other groups have the luxury of, certainly in pharma, they don't have the time or the money to be devoted to that kind of thing. So, this idea that it works great for very specific niche applications, I think, is very true. But, that level of frustration that people feel when they first get it, and it doesn't work in their hands—I think it's very real, and I can certainly understand why there would be customers who would send it back because can you imagine after three years, six months with this instrument that you've paid $2 million for, and you still can't get it to work? At that point, it's like, \"What are we doing?\" — Leading academic institution/ex-BLI scientist", "attrs": null, "subkind": null, "toolName": "Authority citation", "toolSlug": "authority-citation", "confidence": null, "componentId": "019dd953-2042-70a9-a1ad-a47e67436489", "frameworkName": null, "frameworkSlug": null }, { "bbox": { "h": 0.02, "w": 0.3, "x": 0.05, "y": 0.96 }, "kind": "source-note", "text": "Source: Scorpion Capital consultation calls with experts", "attrs": null, "subkind": null, "toolName": null, "toolSlug": null, "confidence": null, "componentId": "dc812466-980a-40d0-a7f3-141778d9a94d", "frameworkName": null, "frameworkSlug": null }, { "bbox": { "h": 0.03, "w": 0.65, "x": 0.05, "y": 0.08 }, "kind": "title", "text": "LEADING ACADEMIC INSTITUTION/EX-BLI SCIENTIST (cont'd):", "attrs": null, "subkind": "headline", "toolName": null, "toolSlug": null, "confidence": null, "componentId": "0fc2e298-122f-4a0e-b5f5-a8d91269ad5e", "frameworkName": null, "frameworkSlug": null } ], "metrics": [], "tools": [], "frameworks": [], "arcBeats": [ { "to": 150, "from": 42, "beatId": "172d6e2f-be3f-4802-92e5-e7e412ccdabe", "arcName": "Overcoming the Monster", "arcSlug": "overcoming-monster", "beatName": "Testimonials from Customers and Former Employees", "beatSlug": null, "evidence": "The document presents testimonials from customers and former employees, providing first-hand accounts of the challenges and limitations of Berkeley Lights' product.", "position": 2, "confidence": 0.8, "parentBeatName": null, "parentBeatSlug": null } ], "loops": [], "imagePathAlt": null, "thumbSrc": null, "thumbSrcAlt": null, "locked": true }