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  "documentTitle": "Caesarstone Ltd. (CSTE)",
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  "presentationDate": "2017-06-15 00:00:00",
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  "notes": "The slide highlights the threat of low-cost IKEA alternatives to premium Caesarstone products.",
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      "text": "The first obvious issue is: who would pay a premium price for an identical product, given the choice (especially an IKEA product)? The answer is “no one”. Consumers will obviously opt for the low margin, extremely cheap IKEA product.",
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      "text": "This business model raises two revenue cannibalisation issues that benefit everyone except Caesarstone. The first obvious issue is: who would (willingly) pay a premium price for an identical product, given the choice (especially an IKEA product)? The answer is “no one”. Consumers will obviously opt for the low margin, extremely cheap IKEA product. Secondly, resellers are increasingly discouraged to sell CSTE products, opting instead for a higher margin, premium products.",
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      "text": "The consequence",
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