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  "documentTitle": "Caesarstone Ltd. (CSTE)",
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  "presentationDate": "2017-06-15 00:00:00",
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  "notes": "The slide includes a table of technical test results for Vadara Quartz and a list of key takeaways regarding CSTE's market position and competition.",
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      "text": "Vadara appear to address quality issues Spruce Point have previously raised and that plague Caesarstone's online reviews (cracking/chipping, staining & using chemicals), which appear to be a deterrent to purchasing CSTE's worktops.",
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      "text": "If production is ramping up in CSTE’s new facility, where is the demand for this? Agents we have contacted suggest that CSTE is not a quality product. CSTE wants to give the impression of greater reach. Arik Tendler is now a competitor.",
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      "text": "Mr Tendler is now CEO of Vadara Quartz, a relatively new brand within the quartz worktop market. Vadara appear to address quality issues Spruce Point have previously raised and that plague Caesarstone's online reviews.",
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      "text": "Mr Arik Tendler is the former CSTE USA CEO and accredited with the expansion and early development of the Company. The former USA division CEO also appears to be a reader of Spruce Point's research.",
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      "text": "Figure 9 Extract from Vadara Quartz Quality & Performance Claims",
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      "text": "Vadara Quartz – another slab in the back for CSTE",
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