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  "documentTitle": "Caesarstone Ltd. (CSTE)",
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  "sourceTypeSlug": "short_seller",
  "sourceTypeLabel": "Short seller",
  "presentationDate": "2017-06-15 00:00:00",
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  "notes": "Includes a screenshot of Lowe's website search results and a summary of findings regarding Caesarstone's market position.",
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      "kind": "callout",
      "text": "A Caesarstone product search on Lowe’s website returned no results, and instead offered a healthy range of competitors’ products.",
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      "text": "Lowe’s is a mass-market retailer with no premium status, similar to IKEA, and such an agreement will further destroy whatever remaining premium-brand recognition CSTE has left. CSTE will have to play \"Lowe’s-margin\" game. Offering a cheaper substitute product through Lowe's would further deteriorate earnings through cannibalisation as CTE would essentially be undercutting themselves.",
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      "text": "We conducted an online search on Lowe’s website searching by brand (search term: Quartz Countertops*) 14 (Accessed June 07, 2017).",
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