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  "documentTitle": "Resideo Technologies, Inc. (REZI)",
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  "notes": "Uses screenshots of e-commerce search results to demonstrate competitive disadvantage (Kidde promotion).",
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      "text": "REZI's First Alert acquisition exposed it significantly to the retail channel... Competition is so intense that when you search “First Alert Smoke Detector” online at Home Depot, Kidde is heavily promoted.",
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      "text": "Competition is so intense that when you search \"First Alert Smoke Detector\" online at Home Depot, Kidde is heavily promoted.",
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      "text": "WalMart Search Results",
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      "kind": "quote",
      "text": "About 20% of the products business does go through retail. This is predominantly still serving the professional contractor.",
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      "text": "Lowe's was the biggest on the retail side. That was the main customer on the retail side... On the retail, it was Lowe's, Costco. ... think Walmart was in it.",
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      "kind": "quote",
      "text": "\"About 20% of the products business does go through retail. This is predominantly still serving the professional contractor. So this is the pro going into a Home Depot or Lowe's to pick up our products as well as First Alert. And so First Alert is probably the one piece of the business that does predominantly go direct to the consumer or service the DIY market.\" — REZI Comment on First Alert, BofA Conference, November 2023",
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      "kind": "source-note",
      "text": "Source: AlphaSense Expert Interview, Spruce Point Analysis. Home Depot acquisition of SRS and GMS (2024). 1) REZI claims its retail/pro channel mix is 66% / 33%.",
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      "kind": "title",
      "text": "First Alert Is Exposed To Retail And Competitive Price Wars",
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