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  "documentTitle": "iRhythm Technologies, Inc. (IRTC)",
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      "text": "Our cardiologist survey found that only 16% of iRhythm users solely use Zio products, suggesting low levels of sole sourcing.",
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      "text": "Other Suppliers: Biotricity, Cardiac Insight, HeartBeam, Rhythm Express, Medicomp, Medtronic, TZ Medical",
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      "text": "market share: 79%",
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      "text": "iRhythm competes with both large diversified medical device companies that can leverage broader product lines and institutional relationships as well as numerous smaller focused players and new entrants willing to price aggressively. Our cardiologist survey found that only 16% of iRhythm users solely use Zio products, suggesting low levels of sole sourcing.",
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      "kind": "quote",
      "text": "...new competitors are coming in with more or less the same offering, but with lower prices... You invested millions of dollars in generating [peer-reviewed articles]... Because any of these new guys... can easily beat you by putting the same thing... and reducing the price by 30%...",
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      "kind": "quote",
      "text": "“…new competitors are coming in with more or less the same offering, but with lower prices…You invested millions of dollars in generating [peer-reviewed articles]…Because any of these new guys, like Beat2Phone, CAM patch from Bardy, Bittium, can easily beat you by putting the same thing, data on filing, and reducing the price by 30%…I’m not saying that Philips is in this, but the smaller ones are definitely very aggressive, let’s put it like this, or the newcomers.” — Tegus Interview with Director at Philips Healthcare, 6/27/24",
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      "text": "Which suppliers do you use for mobile cardiac monitors? iRhythm Technologies 79% Philips 52% Zoll 47% Boston Scientific 46% Abbott 27% Baxter 20% Biotronik 18% VitalConnect 12% ACS 8% National Cardiac 5% InfoBionical 3% Other 6%",
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      "kind": "title",
      "text": "The Cardiac Patch Market Continues To See Competitive Entry",
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