{
  "docId": "019dd923-622c-750b-8b99-acb9ee1902a4",
  "docSlug": "7928eb40991c",
  "documentTitle": "Monster Beverage Corp. (MNST)",
  "authorId": "54_Spruce_Point_Capital",
  "authorName": "Ben Axler",
  "documentKindSlug": "activist-deck",
  "documentKindLabel": "Activist deck",
  "sourceTypeSlug": "short_seller",
  "sourceTypeLabel": "Short seller",
  "presentationDate": "2025-04-08 00:00:00",
  "orientation": "landscape",
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  "pageNumber": 30,
  "pageCount": 79,
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  "slideType": "expose_contradiction",
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  "density": "balanced",
  "nDataPoints": 2,
  "notes": "Uses Wayback Machine screenshots to highlight lack of growth in Facebook likes/followers.",
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      "kind": "callout",
      "text": "Monster said it is diverting more costs to social media. We find that it has faced social media stagnation on some of its outlets such as Facebook where it has seen minimal to no growth in the past two years.",
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      "kind": "image",
      "text": "2023 Facebook page screenshot",
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      "subkind": "screenshot",
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      "kind": "image",
      "text": "2025 Facebook page screenshot",
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      "kind": "quote",
      "text": "The only thing I would add is that when you look at the costs... we are diverting or focusing a little more on the social media platforms... we're hoping we'll start seeing them in the second and third quarter...",
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      "kind": "source-note",
      "text": "Source: Facebook, Wayback (2023), Spruce Point red emphasis",
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      "kind": "title",
      "text": "Social Media Stagnation",
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      "evidence": "Contrasts CEO statement on social media investment with stagnant follower metrics.",
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  "arcBeats": [],
  "loops": [
    {
      "to": 79,
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      "name": "The Reveal",
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      "evidence": "Repeated use of 'expose_contradiction' slides to highlight discrepancies in Monster Beverage's reporting and operations.",
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      "objective": "Reveal the extent of Monster Beverage's problems and their implications on the stock price.",
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