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  "documentTitle": "Intuit Inc. (INTU)",
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  "authorName": "Ben Axler",
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  "presentationDate": "2024-09-20 00:00:00",
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  "notes": "The slide highlights Intuit's brands (Lacerte, ProSeries) in red boxes within the tables to emphasize their underperformance.",
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      "text": "Intuit's brands also seem to be losing market share.",
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      "text": "market share: 29.5%",
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      "text": "By some estimates, Intuit has 70% or more market share in personal tax. However, the Company also derives over a half billion dollars of revenue from the professional tax segment where it sells multiple product lines to accounting firms. Although adding all those brands makes Intuit the share leader, its largest brand, Lacerte, is only the third most widely used product, and users don't seem to find it exceptionally good along any of the polled attributes. Intuit's brands also seem to be losing market share.",
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