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  "documentTitle": "Intuit Inc. (INTU)",
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  "authorName": "Ben Axler",
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  "presentationDate": "2024-09-20 00:00:00",
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  "notes": "Uses a comparison of IRS survey data vs. third-party review sites (Trustpilot, ConsumerAffairs, PissedConsumer) to highlight a reputational gap.",
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      "kind": "callout",
      "text": "As stated in Congress' letter to the Treasury regarding Direct File, \"Other surveys found 96 percent of users were satisfied with integrated state filing, 82 to 87 percent would recommend Direct File, and 74 to 93 percent prefer it to the previous filing method they used.\"",
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      "kind": "callout",
      "text": "We Question Whether Intuit Can Claim Similar Levels of Customer Satisfaction",
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      "kind": "list",
      "text": "90% of respondents ranked their experience as Excellent or Above Average. 86% of respondents said that their experience with Direct File increased their trust in the IRS.",
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      "kind": "paragraph",
      "text": "Intuit and others brushed off Direct File after it was used by only ~140,000 filers, yet they ignore the fact that over 3.3 million checked their eligibility.",
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      "kind": "quote",
      "text": "\"Other surveys found 96 percent of users were satisfied with integrated state filing, 82 to 87 percent would recommend Direct File, and 74 to 93 percent prefer it to the previous filing method they used.\" — Congress' letter to the Treasury",
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      "text": "Source: Letter from IRS Commissioner Werfel to Treasury Secretary Yellen dated 5/22/24, Letter from Congress dated 5/15/24, Trustpilot, ConsumerAffairs.com, Pissed Consumer, Spruce Point Research",
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      "text": "Comparison of Intuit/TurboTax ratings on Trustpilot (1.2), ConsumerAffairs (1.8), and PissedConsumer (2.2).",
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      "kind": "title",
      "text": "Intuit And Sell-Side Analysts Like To Downplay Direct File, But We Believe The Threat Is Real",
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      "evidence": "Contrasts Direct File's high satisfaction with TurboTax's low public ratings.",
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